MY NU WAYS! Online Go-To Branding Pack [Online Course]

Before launching MY NU WAYS, we were both firmly rooted in the offline business world.

Mel was a well-known Corporate Business Transformation Lead, Business Coach, and Change Management Lecturer.

Katrin brought her brilliance as a Leadership Specialist and HR Business Partner, guiding teams and leaders through complex shifts inside major companies.

But when we moved online in 2021?

We were starting from scratch — as Mainstream Nobodies.

Despite all our experience, we felt invisible. No audience. No traction. Just algorithms, overwhelm, and endless expert advice that didn’t work for us.

We tried the trending content formulas, the storytelling hacks, the “post three times a day” routine… But nothing clicked — because none of it reflected who we really were.

Then in 2023, everything changed. We stopped trying to be louder — and focused on becoming clearer. We merged, rebranded, clarified our message, and built a brand that actually felt like us. That’s when everything started to shift.

Credibility returned. Trust grew. And our passive income and digital product consulting business finally took off — because people could see and feel who we were and what we stood for. >> MORE ABOUT US

Most experts think branding is just colors and logos — but your audience feels everything: your vibe, values, voice, and confidence (or lack of it).

The Go-To Expert Branding Pack helps you cut through the noise, show up online as your true self, and finally get the recognition, reach, and respect you deserve.

In just 5 days, you’ll build the branding so you can transform from “just another profile” to a trusted voice, magnetic presence, and high-value brand people want to work with in the online space. Because real success online doesn’t come from shouting — it comes from showing up razor-sharp, aka clear, confident, and unmistakably you as THE expert you are.

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I already know my value and mission — is this still for me?
That’s exactly why this pack will surprise you. Our mission and values often evolve as we grow. But most people never re-express that evolution in their brand. This pack helps you dig deeper, strip the vanilla nonsense, and clarify what truly sets you apart — in a way your audience instantly understands and connects with.
What if I’ve already done some branding work before?
Perfect — this will either refine what you’ve done or reveal what’s missing.

Most DIY branding focuses on surface-level assets like logos, colors, or a short bio. But true branding starts from within — and that’s where this pack goes deeper.

This isn’t just a rebranding. It’s a reset of how you see yourself as the expert. It’s a boost that helps you step into the Online Go-To Expert role — not just talk about it. And believe and trust us: It's a process.

You’ll:

– Stop playing small and finally own your unique story
– Gain the words and structure to express your value without overexplaining - and much faster to the point.
– Build a brand voice that feels natural, not forced
– Develop the confidence to show up online with authority — even if you're still growing your audience.

By the end, you won’t just look like a Go-To Expert — you’ll believe it, sound like it, and be recognized as one.
Do I need a big following for this to work?
Not at all. This is designed to help you build trust faster — even with a small audience. Your brand does the heavy lifting before people ever talk to you.
I’m not tech-savvy. Will I be able to do this?
Yes, 100%. This is not a design or tech course — it’s a guided branding experience that helps you unlock your clarity and message with simple, powerful exercises anyone can follow.
How long does it take?
This Branding Pack is designed to be completed in just 5 days — with focused steps that take under 60 minutes a day.

But let’s be honest: you won’t just tick boxes and move on.
The workbooks are like mini coaching sessions — designed to challenge your assumptions, guide deep reflection, and help you connect the dots between who you are and how your brand shows up.

You’ll chew on certain pieces longer than others — and that’s exactly the point.
This process helps you make smart decisions, shift outdated beliefs, and finally move forward with clarity and purpose.

You’ll enter like a raw diamond — and come out sharp, visible, and shining like the expert you truly are.

You’ll have 365 days of access to revisit, refine, and realign as you grow.
What if I’m still figuring things out?
Even better. This pack gives you the clarity most people wait months (or years) to uncover. You don’t need to have it all figured out — you just need to start here.

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